Everything we publish about backlinks, written around what Google actually says rather than what link sellers claim. How to tell a good link from a wasted one, what Google's link spam policy allows, what a placement is worth paying for, and the checks to run before you buy.
I searched for an SEO agency in six UK cities and opened every result. Sixteen of twenty Sheffield results were one directory, Bristol returned no real company, and one template was selling link building in two countries at once.
Three serious studies have measured how many backlinks die. They give three completely different answers. Ahrefs says 66.5%. Linkody says 43.39%. Suff Digital says 15.1%. Those are not…
An email arrives. The site looks respectable. It has a logo, an About page, categories, a few hundred articles. The seller sends you a score and a price,…
Somebody has sent you a report. It says your site has 847 toxic backlinks and a risk score of 68. The report ends with a recommendation to disavow…
A backlink is a link on somebody else's website pointing at yours. Guest posting means writing an article for another site, with a link to yours inside it,…
A link scheme means building links for the sole purpose of pushing a website up Google's rankings. People worry about it because Google can decide those links do…
A backlink is simply a link on somebody else's website that points to yours. Search engines treat it a bit like a recommendation. That is why people buy…
Every article about orphan pages is written for site owners. Nobody writes it for the people buying placements, which is where the money actually goes.
Five free tools run against an identical set of sites, with what each one actually shows you and where the numbers stop agreeing.