I sell guest post placements to agencies. Your client never hears my name, never receives an email from me, and never sees my brand on anything you hand them.
That part is standard. Every serious white label link building provider offers it, and you should not pick one on that basis alone.
Here is what is not standard, and it is the only reason to read the rest of this page.
I am an editor at ILLUMINATION on Medium, which has 324,000 readers, and at four other publications. Almost every white label provider buys placements from site owners and resells them to you. The site owner sets a price, the provider adds a margin, and you add yours. Three people are paid before a word is written.
On the publications I edit, there is no site owner to pay.
What you get, and what your client sees
| You get | Your client gets |
|---|---|
| The live URL | The live URL |
| The published article | The published article |
| An unbranded report you can put your logo on | A report with your logo on it |
| My name, my email, my invoice | Nothing. No mention of me anywhere |
I do not contact your clients. I do not name your agency anywhere without written permission. I do not take on a brand I already know is yours from another direction.
Outreach is sent in my own name as an editor, not in yours and not in your client's.
Pricing, and the margin that is left for you
These are the prices you pay. What you charge your client is yours and I will never see it or ask.
| Order | You pay | Per placement | Typical resale at 2x to 2.5x |
|---|---|---|---|
| 5 placements, sites chosen by me | $349 | $69.80 | $140 to $175 each |
| 10 placements, sites chosen by me | $649 | $64.90 | $130 to $162 each |
| 20 placements, sites chosen by me | $1,249 | $62.45 | $125 to $156 each |
| Single placement on a site you or your client names | from $150 | from $150 | $300 to $375 |
The campaign prices are lower because I choose the sites from the publications I already work with. When you name the site, I am buying a placement like anybody else, and the price reflects that.
For context, here is what the rest of this market charges agencies per link, from two independent 2026 round-ups of the providers agencies actually use.
| Provider | Per link, to the agency |
|---|---|
| Rhino Rank | around £50 |
| The HOTH | around £50 |
| Stan Ventures | around $50 |
| FATJOE | around $54 |
| OutreachZ | around £60 |
| Loganix | around £70 |
| Authority Builders | around $90 |
| Stellar SEO | around £100 |
| Click Intelligence, DR30+ | £100 |
| Outreach Monks, DR60+ | around $319 |
Two things are worth saying about that table.
The first is that the honest low end of this market sits around £50 to £60 a link. Anybody telling you the floor is higher than that is quoting a retail price.
The second is that the largest provider in this market publishes the multiple its partners resell at, which is 1.8 to 2.5 times what they pay. That is the number to work your own pricing back from, whoever you end up buying from.
Turnaround
Most placements are live within seven working days.
Published turnaround elsewhere in this market runs from two to three weeks per placement, and fourteen days at the fastest tier of the providers who state a figure at all. Thirty to forty days on large orders.
Separately, and this is not a provider problem, Google takes its own time to register a new link. Expect three to six weeks before it does anything measurable. Any provider promising you movement faster than that is promising you something they do not control.
The replacement window, and the reason it is six months
If a placement comes down within six months, I replace it. No paperwork.
Six months is not a round number I picked because it sounds generous. It is the window the data supports.
In the most recent measurement of real backlink decay, across 78,552 backlinks on 249 sites, the median lost link had been live for 128 days before it disappeared. That is just over four months. A six month window covers the median case and a good distance past it.
The same study found that 15.1% of followed links had already gone, against 3% of nofollow links. The links that pass value are the ones that die fastest, because they sit on pages somebody owns and eventually edits.
This is also why you will see "lifetime link guarantee" on provider pages, usually with no terms attached anywhere on the page. Nobody controls somebody else's website forever. A lifetime guarantee is a promise about a page the person making the promise does not own.
I would rather give you a window I can actually honour and tell you where the number came from.
The working is here: How to Check If a Backlink Is Live
What to tell your client when a link stops working
No provider arms you for this conversation, and you are the one who has to have it.
There are two different things that can happen and they need two different answers.
The link comes down. You will see it in your tool. Tell the client it was replaced, because it was. This is the easy one.
The link stays up and quietly stops counting. This is Google neutralising it. In Google's own wording on the December 2022 link spam update, ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. The link remains on the page. It still shows in your backlink tool. Nothing anywhere tells you it has stopped counting.
You cannot detect this, I cannot detect this, and no provider who tells you otherwise is being straight with you. What you can do is avoid building a client's reporting on the assumption that every live link is a counted link.
If a client ever asks you directly whether bought links are safe, send them this and let them read it in my words rather than yours: Is Buying Backlinks Safe?
Why I am cheaper than the providers who resell
Most white label link building is a chain. A site owner sells a slot, a provider buys it, you buy it from the provider, your client buys it from you.
I edit the publications. The slot does not have to be bought before it can be sold to you, and the editorial decision is not being made by somebody I paid.
That is the whole of the difference, and it is the one part of this page a competitor cannot copy by changing their pricing.
What I will not do
No PBNs, link farms or site networks.
No placements on sites that exist only to carry links. If a site publishes nothing that nobody paid for, it is a shop, and Google can see that as easily as you can.
No ranking guarantees. Nobody controls rankings, and a provider who guarantees them is describing something outside their control.
No bulk discount so steep that it has to come out of the placement. A cheaper twentieth link would have to be a worse twentieth link.
No contact with your clients, ever, including after a project ends.
Four questions to ask me, or any provider
- Will the link be followed, or tagged with nofollow or sponsored?
- Who decides what the article says, you or the site?
- Does the site publish anything that nobody paid for?
- What happens if the link comes down, in writing, and for how long?
The third one separates a publication from a shop. Most providers will not answer it in writing.
Working with UK agencies
A good deal of my agency work is with UK agencies, and there are two things worth knowing if you are one.
UK sites are the most expensive in this market. In pricing data across 52,671 websites, the average guest post placement in the UK came to $729, higher than any other country measured, against a global average of around $460. If you are buying UK placements at UK retail and reselling them, your margin is being eaten before you start.
The second is that a UK publication placement and a UK site placement are not the same product. A placement on a publication read in the UK does a different job from a link on a UK registered site with a UK postcode in the footer. If a client is asking for the second one specifically, say so and I will tell you honestly whether I can do it.
Prices quoted in GBP on request.
How to start
Send me one target page and the kind of site you have in mind.
I will come back with what I can place and what it costs before any work starts. No retainer, no minimum, and no call required unless you want one.
Questions agencies ask first
What does white label link building actually mean?
It means I do the placement and you put your name on it. Your client sees your agency, your report and your invoice. They never learn that anybody else was involved, because nothing they receive carries my name.
Will my client find out you exist?
No. Nothing you hand them carries my name, my logo, my domain or my email. I do not contact them, and I do not name your agency anywhere without written permission.
Is there a minimum order?
No. One placement is a normal order.
Do you sign an NDA?
Yes, on request, before the first order.
Can I see the site before it is published?
Yes, on request. That adds time, which is why most of this market charges more for pre approval than for standard placement.
Do you also sell to my competitors?
I sell to other agencies. I will not place two competing clients on the same site, and if you tell me which brands are yours I will not take work from them directly.
Is buying links against Google policy?
Buying followed links for ranking purposes is, and Google says so in plain words in its spam policies. I have written the whole answer out, including the parts that are inconvenient for me: Is Buying Backlinks Safe?
Why should I believe any of this?
You should not, on the strength of a sales page. Order one placement.