The latest research by eMarketer shows that internet ads will surpass TV ads for the first time in 2017. Estimates suggest that companies will spend $72 billion on TV advertising. The spending on online advertising will reach $77.4 trillion, with or without a margin. This gives you a clear picture of how important digital marketing is in today’s world. Below are five tips to help you with your digital marketing campaigns. Continue reading.

1. 1.

Businesses have adopted data-driven strategies over the last few years. It has been regarded as one of the most revolutionary steps. You can now understand what you are getting and even organize it to your advantage. If you want to increase your ROI, you should create a data-driven strategy that you then implement.

2. Engaging Content is Your Best Option

SEO today is all about quality content and engaging content. Google rewards sites with the most engaging content and higher engagement levels by giving them more visibility. But quality content should not be the only thing that matters. Engaging content is what you should be focusing on.

3. Video can be used to tell stories effectively

Businesses are focusing on video content and not just blogs and articles. Videos can increase engagement and help you reach your business goals. It all comes down to storytelling so that you can project your products or services.

4. 4.

Focused targeting and personalized marketing campaigns are key to marketing success. Content’s ability to meet the preferences and needs of your audience is crucial for its success. You need to ensure that your profiles reach the right audience based on research and data. If you are serious about achieving your goals, you can make marketing decisions based on data and strategy.

5. Mobile Devices: More Attention

Mobile is the single most important factor that will help you market your products and services. Mobile is a key factor that can impact your design, content, web development, promotion, and user experience. The fact that 80% of internet users access the internet via their mobile phones gives you a good idea of how important mobile is. The number of smartphone users surpassed 2 billion by the end of 2016.

These 5 tips will help you improve your digital marketing campaigns. Your strategies should help you grow your business as quickly as possible.

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